Today we’re launching the very first episode of our new podcast, Artificially Authentic. Produced by the team at Merch.ai, this show is designed to help people in the promotional-products world understand how artificial intelligence can streamline their work, boost sales, and spark fresh ideas—without requiring a computer-science degree.

Hosted by merch lover Nick Lateur and AI-savvy CEO Raul Rodriguez, each episode mixes practical tips with real-world stories so listeners can see exactly how emerging tech fits into everyday promo tasks. Nick brings the on-the-ground industry perspective, while Raul translates fast-moving AI breakthroughs into clear, actionable steps.

Episode E01 — “Why AI Matters for Promo Pros” — sets the stage. Nick and Raul compare today’s AI wave to the early days of the internet and smartphones, arguing that the companies who experiment now will be tomorrow’s leaders. They break down what large language models like ChatGPT, Claude, and Gemini can do right out of the box, from writing marketing copy to cleaning up spreadsheets, and they tackle common fears that AI will replace human jobs. Their verdict: treat AI as a power tool that makes skilled people even better.

Whether you’re a distributor, supplier, marketer, or salesperson, Artificially Authentic will give you an approachable roadmap to the technology that’s already reshaping our industry.