April 2025 Lookbook Release Roundup

We find ourselves at the end of another month—and that means it’s time for another lookbook roundup! This time we’re spotlighting everything that dropped in April 2025. Time really does fly in the promotional-products world.

Over the past four weeks we released one full catalog and two new flyers. While we usually push out a larger slate of lookbooks, we intentionally slowed the cadence so we could listen to our users, study emerging trends, and recalibrate for the fast-moving promo landscape. At the same time, we’ve been doubling down on expanding our design team. Growing that bench is a top priority so our future releases can match all of our users’ needs—not just a select few. (Stay tuned for more on that soon!)

Below is a detailed breakdown of every April 2025 lookbook, complete with featured products and brands:

American Made (Catalog)

American Made is a 9 page catalog that celebrates good-ole’ homegrown USA products and manufacturing. We’re all aware of the elephant in the room. The big scary T-word. But that’s exactly why Merch.ai is committed to giving our users’ the tools they need to win more business, even in the fluidity of the promotional product landscape.

There’s a little bit of everything in this catalog from t-shirts to flashlights. Yet each product is guaranteed to be the absolute highest quality you would expect of a well-known heritage USA brand. So login and start generating today!

  • Bayside Apparel
  • Volunteer Knitwear
  • Igloo
  • Mag-Lite
  • Zippo
  • …and more!

Backyard Fun (Flyer)

Summer is just around the corner which means it’s time for your clients to start getting their orders in if they want promotional products for June, July, and August.

“Backyard Fun” is a one page flyer to help you quickly upsell products that are sure to be a hit during the best outdoor season of the year. Because what’s better than bucket hats and a game a bags? Now if only we could brand cans of beer at a distributor level…we can dream, right?

  • Port Authority® Twill Classic Bucket Hat
  • Cornhole (Bags) Set
  • Paddle Board Game
  • Ladder Ball Toss Game
  • Sun Bum Day Tripper Kit
  • …and more!

Perfect Color Match (Flyer)

“Perfect Color Match” is a simple one-page flyer but a POWERFUL one. Let’s face it, there are A LOT of good t-shirt brands out there but it can be a nightmare to sort through the color options to find something that matches your clients’ brand guidelines as closely as possible.

This is where Merch.ai comes in. We’ve done the heavy lifting for you and made a simple flyer that utilizes our proprietary AI algorithms to color match SPOT ® Solid Coat to a brand’s multi-color logo. This is the perfect flyer to help you prospect easy t-shirt business.

All Merch.ai subscribers enjoy exclusive access to our carefully curated lookbooks, each packed with premium products sure to impress any client once their logo is applied.

Not yet a subscriber? Sign up today and receive a FREE 30-day trial, giving you full access to our entire library of lookbooks.

Artificially Authentic EP01 — Why AI Matters for Promo Pros (PILOT)

Today we’re launching the very first episode of our new podcast, Artificially Authentic. Produced by the team at Merch.ai, this show is designed to help people in the promotional-products world understand how artificial intelligence can streamline their work, boost sales, and spark fresh ideas—without requiring a computer-science degree.

Hosted by merch lover Nick Lateur and AI-savvy CEO Raul Rodriguez, each episode mixes practical tips with real-world stories so listeners can see exactly how emerging tech fits into everyday promo tasks. Nick brings the on-the-ground industry perspective, while Raul translates fast-moving AI breakthroughs into clear, actionable steps.

Episode E01 — “Why AI Matters for Promo Pros” — sets the stage. Nick and Raul compare today’s AI wave to the early days of the internet and smartphones, arguing that the companies who experiment now will be tomorrow’s leaders. They break down what large language models like ChatGPT, Claude, and Gemini can do right out of the box, from writing marketing copy to cleaning up spreadsheets, and they tackle common fears that AI will replace human jobs. Their verdict: treat AI as a power tool that makes skilled people even better.

Whether you’re a distributor, supplier, marketer, or salesperson, Artificially Authentic will give you an approachable roadmap to the technology that’s already reshaping our industry.